Friday, April 24, 2009
Thursday, April 23, 2009
Man, I'm in love with these technique. I’m sure you’ve seen some IR photos around the web, but maybe you don’t know how to achieve this FX? Well, look no further, Aba'am is here :P..Here’s a guide on how to master that particular technique.
For those who's having problems understanding what I'm talking about, here's a brief explanation; Photography is the art of capturing light, IR (InfraRed) photography on the other hand is the art of capturing unseen light, but the challenge comes with its benefits, IR photographs can be really attention grabbing and jaw-dropping when u get it right.
So ok, 1st thing 1st, you need to have a D-SLR camera with a lens that can use filters. Then you need to purchase an IR-filter, Hoya R72 IR for example. There are quite a few out there and the main difference (assuming we’re looking at the same brand) is the range of wavelengths that the filter lets through.
Another piece of equipment that is really crucial is the tripod. With D-SLR cameras it’s impossible to take IR photographs without proper stabilizer. Sure, I guess you could have your camera placed on a table or a solid rock, but the best way is no doubt to get a good tripod. Since we’re going to be using a slow shutter speed, long exposure, the tripod needs to be very stable. And A remote trigger would come in handy.
So that's that, now what do u want to photograph. First and foremost, you need to understand the concept of capturing invisible light, it is unseen to our naked eyes. The world looks totally different in Infrared, and there are a few things to think about.
A blue sky will appear black, or very dark, while foliage will get a distinct white color. This creates amazing contrast in the image that makes the photo ‘pop’. Due to the long exposure time, portraits and other non-static sceneries can be hard to capture, this is one of the reasons why most IR photographs are landscape shots.
You need to test and see what you can come up with; it can take a long time before you fully grasp the idea of capturing and composing with infrared light.
Now let's rawk. I would like to say something like “and now to the fun part” but i think rawk sounded much cooler :) anyway, it's far from the truth actually because in this case the photoshoot itself can be rather annoying and/or time consuming. Don’t get me wrong, IR photography is fun, but the way you have to shoot when you’re using an unmodified D-SLR camera is far from an optimal solution.
When the filter is attached to the lens you will most likely see nothing in the viewfinder. The filter is designed to block visible light and it does so quite well. This will result in two hassles — you cannot see what’s in frame and what’s not, nor can you see what’s in focus. The best way to solve the first problem is to set up your tripod and find a good composition before attaching the IR filter.
The focus distance is not the same for IR light as it is for visible light, so you will have to re-focus after the IR filter is attached. This can be really troublesome since you won’t see anything in the viewfinder, older lenses might have a special IR focus distance listed, but modern Auto Focus (AF) lenses does not have this. The best solution is to have the camera auto focus with the IR filter on, or step down the aperture enough to get focus the entire distance.
Now you’re set to go, but your cameras exposure meter isn’t working correctly so you will have to use manual exposure. Most IR photographs taken have had an exposure time between 10-30 seconds. With these long exposure times we not only risk getting motion blur but also heavy noise levels. The longer the exposure the more noise will be created, that’s not specific for IR photography but a general rule in photography. Use the lowest ISO setting to try and keep the noise level as low as possible.
Open your IR photo in Photoshop. The first thing we want to do is to use a feature called Channel Mixer. Create a new adjustment layer and select Channel Mixer. You can now control the channels RED, GREEN and BLUE. What we want to do is switch the Red and the Blue channel.
Select Red and drag the Red setting to 0% and drag the Blue setting to 100%
Select Blue and drag the Blue setting to 0% and drag the Red setting to 100%
You can also experiment with changing the Green channel or such as well, find a good mix for every scenery.
You should now have removed that heavily tinted red/magenta color from your photograph, but the current look might not be much better either.
What you want to do now is play around with the Levels and Curve settings, if you’re new to these adjustment tools you can always hit Auto and see if you like the outcome.
This was a very quick guide on how to change that false color in Photoshop, but there isn’t any magic number that works for all photographs — you will have to go thru a lot of trail and error. Then again, that’s basically what IR is all about in the beginning, this is a technique that takes some time getting used to and it will involve a lot of not so perfect shots. So don’t give up just yet. The results can be astonishing!
(I’m by no means talented in IR photography, or anywhere close of being talented. These examples are very basic but hopefully they give you a feel for this style.)
Tuesday, April 21, 2009
We daily come across with so many photos some of them are good while some are just not quite there. Some photos are so ordinary that you hardly keep them in mind while some of the photos are simply outstanding and awesome pieces of photography that you reminisce them again and again, and just wonder how photographer has taken such a beautiful picture. You always summon up these photos to muster some clue that how these photos have been taken. Whether it's accidental, perfect timing in a control environment or just pure luck, there's no written manual for it. Just keep your eyes peel open and fingers cross for the unexpected. :)
Monday, April 20, 2009
Sunday, April 19, 2009
Radim Malinic, prides himself on his artistic sensibility, passion for details, innovative resutls, pushing the boundaries. His work has been described as imaginative, sophisticated, sensual and sexy. While his goal is to fulfill the needs of his client, he creates contemporary visions that are a complex montage of layered photographic, colorful elements, hand drawn renders. Damn, I'm drooling all over him... errrr his artwork I mean :P
Anyway, enuf with the 'excessive depression disorder', here's some beautiful vectors at ur disposal. Have fun :)
Download : rapidshare
Friday, February 6, 2009
Wednesday, February 4, 2009
This is damn funny. Yeah it's an old ad..but still...
From Yasmin Ahmad, my idol. She shud get a datukship instead of SRK. Sheeesh
Digi Yellow Coverage Man and The Taiko
And last but not least, the expensive and awesome CGI, Astro Stadium.
Talking about creative ads, i wonder whether La'sinda Cafe fits the descriptions...It's the most annoying tv commercial...EVER!!! but the face of M.Rajoli keep on popping up at the back of my head and i keep on singing their stupid theme song every 5 mins. Waaaaarrrggghhh!!!!
Tuesday, February 3, 2009
Well, creative advertising is advertising that sells. It's not necessarily clever, witty or memorable. It's advertising that simply works. Simply put it this way, it doesn't have to be hardcore hard sell and have almost everything in it, your phone no, your grandma's address or your puppies name. Wei taiko, you wanna sell your products or give your biodata away??? This is where KISS concept applies. KEEP IT SIMPLE, STUPID!!!
A simple example, few year back there's this dude that spend 30K to put up a billboard to propose a girl to marry him on valentine's day. In the 1st few months, there's this picture of some skinny guy holding a ring and some words. Then suddenly there's a small, but visible, logo of a jewelery company there, and apparently has sponsored the ring to the couple. A fine example of publicity which does not involve much of a cost (im referring to the jewelery company). I nicely conclude that, when u spent 30K for just a 'MARRY ME' proposal, clever is not really a necessity for this guy...but it works. Last i heard, they took some pre-weds picture n post it in a blog somewhere.
There's couple of 4A's agency in Malaysia that would probably cost u the bomb but then again, they do play the biggest part in your promotion campaign. But, this is Malaysia, there's alot of marketing manager slacking off their courses in their uni days and we have ppl with money but not much of a brain to think about creatives.
Aaaaaaanyway, here's some of creative advertising i found while browsing. Some of them are from AdsOfTheWorld. Enjoy!!!
Can someone from Leo Burnett marry me pls???
This is my personal fav :P..yer syg, sayer nak berenti la nih