Wednesday, December 31, 2008
The campaign is putting Chinas 1.5 million underprivileged kids in the spotlight, and the message is clear - Don't ignore me! The agency behind this campaign Ogivly & Mather, has done a great job and really reaches out to the viewer. The whole idea about letting the children merge in with the environment really empowers the message.
Posted by Life in Mono Labels: Advertising